A leading international brand
Premier Equine is recognised as one of the leading brands in the world of leg protection, air cooling, tendon protection, injury prevention and magnet therapy. Rachel Dent moved her site to Actinic from another platform in 2013 with the help of Actinic’s technical support team. With a multi-million pound turnover per annum, Premier Equine’s ecommerce story is one of success.
Key to success:
Rachel Dent talks about the elements that have allowed her to succeed:
"When we moved to Actinic we were impressed with the level of service right off the bat. Thanks to Actinic’s technical support moving the site over was made simple. Any time we had a question, the Actinic technical support team was there with a prompt and relevant answer (on average in under an hour). In order to keep continuity and reassure our existing customers, it was very important for us to keep our website’s previous design. With a little help from Actinic’s graphics team we were not only able to accomplish this and keep our drop-down currency menu, but with Actinic we have access to more features than ever before!
Actinic’s features are unbeatable. You really have everything you need to build a site that inspires confidence. For example, product pages are highly customisable with multiple-angle views and videos. This makes it easy to show our customers exactly what kind of products we offer; we can use a video to demonstrate how to properly use a bi-polar rug, which lets our customers know that we know what’s important to them.
Premier Equine is an internationally recognised brand, and as such we need to adapt to a range of different needs. We chose three payment options from among Actinic’s list of sixteen different choices and these allow us to accommodate our customers in over 50 different countries. As we generally deal with fairly high shopping carts, we know that some customers find it reassuring to be able to call someone and ask questions about the products. With Actinic’s MOTO payment option we can talk to our customers and take their payment directly over the phone. We have found this practice very effective, and orders made by phone represent 17% of the total orders to our site.
Actinic’s shipping calculator simplifies calculating fees for different countries. With this tool we are able to offer some countries that are further away, such as the US and Canada, an automatic 20% VAT off all retail prices. For the UK and certain European countries we offer free delivery for orders over £100. These are important measures in the competitive business of conquering international markets as they let your customers know that you are willing to go that extra step for them.
Concentrating on creating a confidence-inspiring environment from product pages all the way through to shipping and payment options is not only possible but easy with Actinic, and has really paid off. Our conversion rate is three times that of the average ecommerce site, and regularly exceeds 7%.
When you are dealing with 2,416 different products and large volumes of orders per day, you have to be very organised—a centralised system is essential. We use Sage 200 for our accounting and sales management, and with Actinic’s Web Services integration toolkit we were able to integrate our ecommerce website with this software. By using Web Services to link our accounting software and ecommerce platform our customers, contacts and product catalogue are all centralised and optimised from one unique back-office. This solution is unique and saves us an incredible amount of time. We process thousands of orders per month with this tool."
- The Actinic technical support team helped us move our site over to Actinic, and since then has been there every step of the way. The Actinic platform allows for a great deal of independence and customisation but just knowing that you can ask as many questions as you need and that the answers will always be prompt and precise is very reassuring.
- Actinic’s ecommerce solution has allowed us to adapt and customise our website’s design and features. With over 400 features we have everything we need. We were easily able to integrate multiple-angle views and zooms as well as videos which reassure our customers as to the quality of our products and brand. With Actinic’s shipping calculator, we can adapt options and fees for different customers around the globe and provide them with reassuring, customised service. These different features have allowed us to create a confidence-inspiring site with an impressive conversion rate.
- The Actinic integration platform optimises our sales management and ecommerce site, and is in an invaluable tool, especially when you are dealing with large volumes!