3 tactics for a high conversion rate
Paelladusud.com, is an e-Commerce site specialising in the sale of sunny kitchen utensils (paella and tortilla pans, Spanish kitchen accessories and tasty titbits) and the sun is certainly shinning on them as they’ve reached a turnover of more than 13,000€ a month!
With a high conversion rate of 3%, Mathieu Benoit, Paella du Sud’s founder, has mastered e-Commerce best practices.
Keys to success:
Mathieu Benoit shares his 3 key ingredients for a tasty turnover:
A professional SEO strategy to acquire high quality traffic
Attract and convert site visitors by effectively showcasing products
Offer additional services to increase the average cart and create more sales
Our first success was generating a large amount of quality traffic for our site. We entrusted Oxatis with launching and managing our AdWords campaigns and they certainly didn’t let us down. Within 6 months we had an ROI of 9.34, which is nearly 10 euros back for every euro spent, thanks to sponsored links. Our Google Shopping campaign was also very successful with an ROI of 5. These campaigns gave us incredible boost in visibility and as we’d worked really hard on our organic SEO, working on our tags and key words to make sure that our product pages would attract a maximum number of visitors.
Another key to our success was the quality of our site design. Oxatis' graphic studio have created a high performing layout that is a perfect balance between image and structure that really showcases our core products. Our homepage is a great success; the 8 products showcased bring in more than 20% of our revenue! Our product pages were also customised by the Oxatis graphic studio which has definitely helped our conversion rate which is now more than 3%. Our product descriptions are detailed and our trust elements integrated into the ensemble of our site which makes the site look even more professional. We decided to make the most of MCommerce by activating the mobile version of our site but felt that we wanted more from mobile sales so we called on the graphic studio again and they personalised our mobile site for us, it now brings in 10% of our sales.
The quality of our customer service is something we take very seriously. We want our clients to feel as if they can have the same expert advice from our online store as if they were in our physical store. Our telephone number is clearly visible on every page of our site and we also offer extra useful and interesting information, such as, recipes, the history of paella dishes, directions for use etc. We give all our clients the chance to provide feedback and our testimonials are visible to everyone and all very positive. Once we’ve caught the attention of site visitors, obviously our next aim is converting them into buyers and getting them to add as much as possible to their carts! We send out newsletters with all our deals, promotions and details of our referral schemes.
We also opted for a clear shipping policy: with an explanatory page and we installed the shipping fee estimation tool to the shopping cart. The tool automatically calculates the shipping fees according to our 3 delivery methods and positions the cheapest options first. We offer 4 payment methods (credit card, cheque, bank transfer and PayPal) to meet all our customers’ needs and expectations.
We launched ourselves into e-Commerce 6 years ago with a scalable solution that has evolved with us and we couldn’t be happier. We’ve learnt best practices along the way and have seen our sales figures develop accordingly. Where we needed to really push forward we asked the Oxatis team to assist and the quality of their work was outstanding their design and SEA help gave us an incredible boost. We’re convinced that we’ll find many new opportunities to increase our sales thanks to Oxatis' rich features.
Oxatis Advantages:
- An extremely powerful and easy to use e-Commerce solution
- A scalable e-Commerce website that adapts to both the etailer novice and expert
- e-Commerce experts who support us and customise services to help us develop our skills with recorded remote training sessions
- Incredible opportunities to increase quality traffic by selling cross channel (Facebook, marketplaces, price comparison websites etc.)
- A dashboard that lets us analyse our stats at a glance, and adjust our products and offers accordingly
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