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E-COMMERCE STATISTICAL ANALYSIS
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Drive your business with advanced analytics tools
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Measure your activity and optimise your performance with detailed statistics of the purchasing journey of your customers, products, customer reviews, email campaigns, traffic sources, etc.
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"Each year we have exceeded our growth forecasts by 20%. We know this because the back office gives us a precise overview of our sales figures, traffic numbers and conversion rates."
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Karen Bowden - Managing Director, Vectis Karma
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WEBSITE
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Improve the performance of your e-Commerce site
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Define the period for which you wish to analyse your performance indicators: daily, weekly, monthly or over a period of your choice. Define parameters: number of visits, orders, sources, conversions, revenue, etc. Track your site's activity and optimise to ensure profitability.
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e-Commerce Profitability
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Catalogue
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Analyse the performance for individual items
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Pinpoint how much turnover is generated by each of the items in your online catalogue (most-viewed products, most likely to be added to cart, best sellers) and improve ROI by focusing your email, paid search, and other targeting campaigns on the most popular products.
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e-Commerce online catalogue
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ORDER
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Optimise the stages of your conversion tunnel
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Analyse the 6 key steps of the online order: shopping cart, customer account, delivery options, payment methods, confirmation, thank you. In the blink of an eye, you can identify the steps to improve to convert more leads into customers.
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Online store management
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BASKET RELAUNCH
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Measure and optimise your actions
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Measure the results of your relaunched baskets. By viewing orders validated after recovery and conversions of abandoned baskets, you can optimise your recovery scenarios and significantly increase the turnover of your site.
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e-Commerce conversion
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TRAFFIC
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Analyse the performance of your traffic sources
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Using order statistics, you can view and optimise revenue and the percentage of sales generated from each source of traffic: website, mobile version, Facebook, price comparisons, marketplaces, etc.
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e-Commerce traffic acquisition
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More Stats
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Activate Google tools on your site
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With the Google Tag Manager Apps and the Google Search Console, you can analyse the behaviour of your visitors, optimise the positioning of your pages in Google, improve traffic, and boost sales from your site
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Google Analytics Apps
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E-MARKETING CAMPAIGNS
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Manage your campaigns via your back office
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With the "Campaign Tracking" feature, you can create URLs for your webmarketing campaigns (emailing, Google AdWords campaigns, Facebook Ads, and so on). They will allow you to control your activity and identify performance for each campaign (visits, conversion rates, revenue).
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e-Commerce Marketing
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